OpenLearning To Acquire Online Education Marketplaces

OpenLearning to Acquire Online Higher Education Marketplaces, Expanding Student Acquisition Capabilities for Education Providers

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Sydney, Australia, 2 January 2024: OpenLearning, an AI-powered SaaS platform for lifelong learning, is thrilled to announce acquisition of three leading higher education marketplaces from Prosple, a leading global internship and graduate job platform. The acquisition is contingent upon both parties satisfying all conditions within a 90-day timeframe.

Annually, the marketplaces attracted over 800,000 users and list over 15,000 courses and degrees from 70 education institutions. The three websites for the marketplaces are:

• PostGradAustralia.com.au
• TheUniGuide.com.au
• StudyNewZealand.nz

Prosple decided to divest these marketplaces in order to focus on their fast-growing internship and graduate job portal. They were looking for a partner with a strong track record in the Australian higher education sector to support their long standing customers.

OpenLearning intends to continue operating the marketplaces on a stand-alone basis and implement a strategy to increase visitor and assist education providers to attract more students. The marketplaces complement OpenLearning’s lifelong learning platform, which enables over 230 education providers to deliver short courses, micro-credentials and online degrees.

The addition of these marketplaces provides OpenLearning with a new channel to promote courses delivered by education providers, expanding the OpenLearning platform’s student acquisition capabilities for its customers, both domestically and internationally.

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“We are excited about the opportunity acquire three leading online higher education marketplaces and build on the excellent work Prosple has done over the years. This strategic move not only enhances our platform's value proposition but also diversifies our product mix. Over the past years, we have seen growing interest from education providers looking to leverage OpenLearning to promote their courses, hence these marketplaces are highly complementary to our current platform offering. We look forward to working with Prosple to complete the transaction within the stipulated timeframe.”

Adam Brimo, OpenLearning’s CEO & Managing Director