For education providers and corporations with a clear strategy, operational excellence and the right partners, significant commercial value can be generated through a MOOC program.
Around the world, effective MOOC programs have produced wide-reaching results:
- Increasing brand awareness for education providers of all sizes, from large universities to small colleges by attracting thousands of learners worldwide to online courses who would otherwise not know about the education provider.
- Large scale up-skilling of working professionals as a result of improved access to high quality online courses.
- Increasing conversion rates for domestic and international student recruitment campaigns by enabling prospective students to ‘try before they buy’ courses from the education provider before committing to enrol.
- Generating new and self-funding revenue streams through certification fees, pathways to credentials or micro-credentials, and the utilisation of MOOCs within existing accredited degree programs.